Inefficient market advocates say there are ample opportunities to exploit markets over the long-term and point to Warren Buffett as proof.

FORBES: Occam's Razor on Investing

This puts a new urgency on being able to understand more fully and with greater speed what a content owner has to exploit, in what markets, and in what formats.

FORBES: Content Wars: The Struggle For Profit Amidst New Consumption Models

But even as their markets in industrialised countries are closed, asbestos producers are finding huge new markets to exploit - among people who know little of the epidemic of cancer asbestos has created elsewhere.

BBC: News Online