Word of mouth advertising happens when one person tells another about a good experience with a product or service.

当一个人告诉另一个人对产品或服务的良好体验时，口碑广告就发生了。

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According to Facebook's vice-president Elliot Scharage, the company is simply making changes to improve its service, and if people don't share information, they have a less satisfying experience.

脸书副总裁埃利奥特·沙里奇表示，其公司只是在做出改变，提升服务，如果人们不分享信息，那么用户体验满意度将会有所降低。

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We decided to come up with better search service, better product, better user experience.

于是公司决定开发更好的搜索服务，更好的产品，更好的用户体验。

斯坦福公开课 - 百度CEO李彦宏演讲：全球最大搜索引擎的发展课程节选

Second, understand the probability that your business will be attacked and experience service outages.

FORBES: Figuring DDoS Attack Risks Into IT Security Budgets

On Tuesday, the prime minister, Defence Secretary Des Browne, Veterans Minister Tom Watson and Mr Brown will meet veterans from almost 40 groups and from "as broad a range of experience, service and age as possible", Tony Blair has said.

BBC: NEWS | UK | First Veterans' Day Lottery boost

But Dell historically had a brand reputation of quality products with an excellent service experience.

WSJ: Managing in Asia: Dell Goes Local; Steve Felice