A car company could take an existing brand and work with the community that already exists around it.

汽车厂商通过与社区一起工作来推出新的品牌，这种模式实际上已经存在了。

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You may personalize the design to match your company's existing brand identity and design specifications.

您也可以进行个性化设计，使其符合公司的现有商标与设计规范。

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The new product can be a modification of an existing product, or a product extension under an existing brand.

新产品可以是现有产品的修改，或现有品牌下的产品延伸。

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Today's agreement does not impact any of Funai's existing brand licensing agreements with Philips.

ENGADGET: Philips sells off its Hi-Fi and DVD business to Funai for $201 million

But taking an existing brand downmarket in this way can be dangerous, analysts say.

ECONOMIST: Consumer goods in the recession

For example, when Vivo acquired Crystal Tech in Tucson, Arizona, it opted to leave the existing brand in place for six months.

FORBES: The Good, The Bad and The Tragic: Stories of Acquisition for Growth