Casio is positioning the EXILIM G brand in an "endurance" category, which demonstrates its determination to create digital cameras suitable for top athletes and adventurers.

ENGADGET: Casio trots out world's slimmest shock-resistant digicam: EX-G1 (video)

"Whether it is the lifestyle that you have chosen or your career path that requires you to carry a camera tough enough to endure life's elements, the EXILIM G EX-G1 offers an endurance level that will withstand the demands of your daily routine, " says Toshi Iguchi, senior general manager of Casio's Digital Imaging Division.

ENGADGET: Casio trots out world's slimmest shock-resistant digicam: EX-G1 (video)