The logo and mascot should reflect Expo 2010's theme "Better City, Better Life" and Jilin's exhibition theme for the event "Songs and Poems at foot of Changbai Mountain."
应征的形象标识和吉祥物设计应符合上海世博会“城市，让生活更美好”的理念，突出吉林省展馆“长白山下放歌行”的主题，体现“创造绿色宜居城市、享受现代美好生活”的深远立意。
Circular plaza surrounded by a culture exhibition theme, mainly in view in the form of walls and galleries showcase the cultural characteristics of one of the Tangshan: shadow.
圆形的主题广场四周是文化展区，主要以景墙和展廊的形式展示唐山的文化特色之一：皮影。
Looking at the recent Olympic Games in Beijing to the theme of the exhibition, stimulates economic growth engine already visible.
综观近期在北京以奥运为主题的会展，对拉动经济增长的巨大动力已经显现。
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