Remember, from the middle 1980s to the early 1990s, many companies replaced restricted-stock and long-term performance bonus plans with stock options in the belief that they were a better way to link shareholder and executive interests.

FORBES: How To Salvage Stock Options

More than half of all major U.K. companies link long-term executive incentive payout to total shareholder returns.

FORBES: On Both Sides of the Atlantic: CEO Pay Increases > Total Shareholder Returns

The fizzy drink firm was breached in 2009 when a malicious link was emailed to a senior executive.

BBC: Coca-Cola bottles