Through each of these schemes, Mattera used investors funds to provide himself with exclusive luxury items from boats to Ferraris.

FORBES: Another Investment Scam: John Mattera's Impressive CV

Lady Gaga Virtual Items on RewardVille and beyond: For the first time ever, Zynga is partnering with an artist to offer exclusive virtual items across 10 games.

ENGADGET: Zynga crowns Lady Gaga as FarmVille's newest cash cow Alt

Dunkin' Donuts will continue to launch new features and gifting campaigns in the game throughout the year, including exclusive SimCity Social items available to players who choose to visit and "like" the Dunkin' Donuts Facebook page.

ENGADGET: EA opens SimCity Social on Facebook, really, really hopes you'll 'like' it