The systems influence the brand creating and managing by the value-creating activities, exchange cost, rigidity of core capacity and implementing.
本文认为名牌内外部系统从价值创造活动、内外部交易成本、企业核心能力刚性和企业价值实现等方面影响了企业的品牌塑造和品牌运营活动的效果。
参考来源 - 南京民营IT企业创造名牌研究·2,447,543篇论文数据，部分数据来源于NoteExpress
Secondly, we should enhance infrastructure construction and reduce spatial exchange cost;
第二，加强基础设施建设，减少空间交易费用；
Academic exchange cost refers to the total amount of cost incurred in the academic exchange unit during a specific period.
学术交流成本就是指学术交流主体在一定时间内为进行学术交流活动所支付的全部费用。
Institution itself is a kind of scarce resources, and a good institution has four functions: information, de-creasing exchange cost, incentive and restriction.
制度本身是一种稀缺资源，好的制度具备信息、降低交易成本、激励和约束四大功能。
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