Those companies that are able to exceed the expectations can either bank their allowances for future use or sell them to other businesses that are unable to meet their obligations.

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"Growth in Brazil will exceed that in the U.S. for the foreseeable future, " said Chris Rigg, an analyst with Susquehanna Financial Group.

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We anticipate that the rate of growth in mobile users will continue to exceed the growth rate of our overall MAUs for the foreseeable future, in part due to our focus on developing mobile products to encourage mobile usage of Facebook.

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