Piety wasn't exactly evident in Jesus Jeans's first ad campaign in the 1970s, under different ownership.

WSJ: If You Take These Jeans' Name in Vain, Prepare to Meet Their Maker

The reason is simple: if an advertiser knows how many units and how much revenue a given ad placement will bring, they can determine exactly the maximum amount that placement should cost for an appropriate return on investment.

FORBES: Advertising Means Nothing If You Don't Have Predictability

But when Gizmodo asks if it's "the dumbest tech ad you've ever seen, " maybe it wasn't exactly the 108-yard touchdown run of advertising.

CNN: Breaking down the Super Bowl tech ads