You throw in his successful side-careers as editor at Wiley, a university fundraising expert, blogger, recovering and proud ex-addict, tattoo enthusiast, public speaker, and I start to see a pattern: communicating ideas to people using whatever tools are available, i.e. storytelling.
Yes, Amy Jellicoe is a laudable corporate whistle-blower, but the only person in her life still willing to speak to her as the final episode of Enlightened drew to a close was her troubled, former addict ex-husband.