Evoked set refers to the brands that come into the consideration of consumers when they are going to purchase.

激活域是由消费者在制定购买决策时认真考虑的品牌所构成的集合。

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The positive influences indicate that as the consumer product knowledge increases, the size of evoked set becomes larger.

正向影响表明随着消费者相关产品知识的认知不断加深，其激活域相应会较大；

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The negative influences indicate that as the consumer product knowledge increases, the size of evoked set becomes smaller.

负向影响表明在同样情况下，消费者激活域会相应变小。

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She was born in Manchester (a city whose pre-industrial character is marvellously evoked in the early chapters) and was set to work as a cloth-cutter.

ECONOMIST: Religions in history