Different from prior research, our study shows that among groups with different levels of product familiarity, there is no significant difference in evoked set size.

与以往的结果不同，发现不同熟悉度水平的组别间在激活域大小上不具有显著差异。

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Evoked set refers to the brands that come into the consideration of consumers when they are going to purchase.

激活域是由消费者在制定购买决策时认真考虑的品牌所构成的集合。

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She was born in Manchester (a city whose pre-industrial character is marvellously evoked in the early chapters) and was set to work as a cloth-cutter.

ECONOMIST: Religions in history