The so-called non-Yacha see, is catching exposing eyes to see You, to far "not pretty" near the police, everything carefully, from time to time pay attention to, and develop a habit.
They carefully dictate everything from the size of the crabs caught to the salinity and temperature of the water they are stored in until they arrive nightly at the restaurant.
In a Zuckbergian vision of the future, no doubt every last action, from the toilet we used to the sidewalk we walked on will be carefully monitored and recorded until everything that makes a person a person can be filed away, clicked, and used to maximize ad revenues.