In sponsoring sports events, it is not just the media coverage that matters.

在赞助体育赛事方面，重要的不仅仅是媒体报道。

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Sponsoring Eclipse community events.

赞助eclipse社区活动。

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In 1984, Columbia began what it refers to as the "mother of all AD campaigns," sponsoring events such as the Olympics and, until 2005, the X-Games.

在1984年，Columbia开始了叫做“一切宣传活动之始”的赞助活动，赞助了奥运会，在2005年开始赞助了X - Game。

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Stewart herself is embracing this new audience, sponsoring events that draw a younger demographic of crafter-entrepreneurs.

FORBES: Turning Your Name Into a Brand

In fact, it began sponsoring gay events in Australia in 1998.

FORBES: Advertising Helped Bring Gay Rights Into The Mainstream

Companies have also been sponsoring sporting events held within the communities.

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