Burberry fought back, cracking down on knock-offs while moving the brand even more upscale.

CNN: Burberry's new face: Romeo trends it like Beckham

But Wi is a bit more upscale and you may even spot celebrities like John Travolta.

BBC: Ethnic Los Angeles

But pawnshop owners say more upscale clientele are responding to a different kind of economic pressure: With credit tight, even the rich can't always get a traditional loan on short notice.

WSJ: SmartMoney: Hocking the Jewels: Pawnshops Dipping Into Deeper Pockets