That seems to be persuading even Harry Potter to look more closely at digital distribution.

ECONOMIST: Why some media outfits still refuse to go online

Lest you doubt that Harry Potter is evidence of a new conservatism in Hollywood merchandising, consider this: a mere 75 or so product licences have been issued for Harry Potter merchandise in America, and even fewer elsewhere.

ECONOMIST: Harry Potter and the publishing goldmine

Even though the star is now earning huge bucks for the last few Harry Potter films, the movies do so well that it balances out.

FORBES: Magazine Article