the moderating effect of price also exist, such as high-priced product, the importance of word-of-mouth valence is marginal increase, but along with the increase of price, the value word-of-mouth volume brought will decrease by a large margin, even becomes negative.
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Mentally resisting the negative thought will usually backfire - you'll simply reinforce it and make it even worse. The more you fire those neurons in the same way, the stronger the pattern becomes.
从心底抗拒消极思想这样的做法经常适得其反——你只会把情况弄得更糟，消极的念头会更强烈——你越是用同样的办法去刺激那些神经元，原有的思维模式就会越稳固。
Asking questions becomes even more important when the review is negative.
如果评价消极的话，提问就更为重要了。
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