Go up, even a small step, But also a new height!

向上走，哪怕一小步，也是新高度！

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Lately, the betting seems to be on Apple making a settop box that would meld live TV for existing pay-TV subscribers with iTunes content under a more intuitive user interface, but it seems that the TV powers that be are wary even of that small step.

FORBES: Sorry, But Tim Cook Didn't Just Announce An Apple TV Set