Kristy Caylor, co-founder of fashion label Maiyet, which makes two-faced fine jewelry, said the practice of hidden embellishment dovetails with the brand's ethos of old-school craftsmanship, sourced around the globe.
The original games were for "literary and fine art entertainment and for skill and strength in athletic exercise" and this was "precisely the ethos and the spirit of the Olympics that will be re-created", Shropshire Council said.