Ethnographers are entranced by a distinct dialect that continues to contain words from ancient Dorian Greek.

BBC: The lost world of Olymbos

For ethnographers, anthropologists, and other social scientists, the upshot can be intriguing work around the globe.

CNN: Human behavior: the key to future tech developments

As trained observers of how people in a society live, ethnographers can help companies figure out what people need and then work with designers to meet those needs with new (or more often tweaked) products and services.

CNN: Human behavior: the key to future tech developments