"I embarked on the road of sustainability or ethics or biodiversity about five years ago, when I founded a company called Noir I work with 16,000 farmers in Africa.
VOA: standard.2010.01.31
Unsurprisingly, they are all fierce individualists with mighty workethics, strong opinions, and stunning successes.
Everybody would like to go ahead, but if you instil the workethics I think it would go a long way to alleviate our suffering - because we are suffering.