Companies such as Nike have responded to consumer concerns about ethical standards in the retail industry by making public details of all their suppliers.
In response to consumer preferences for ethical and sustainable sourcing, traceability, and quality, companies have also made bold sustainability commitments that implicate smallholder value chains.
What many observers are missing is that these stocks, mainly technology consumer staples and ethical drug houses, are better-managed companies than they were 5, 10 and 20 years ago.