Last year, 46,000 people attended - up 60 per cent on the previous year - with a mixture of the general public and more serious buyers, Etchells says.

去年有46000人参加艺术展——较前年增长60%——有普通观众，也有更高级的买家。

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In Coca-Cola's case, hackers masqueraded as Coca-Cola's chief executive, sending an email to Paul Etchells, Coca-Cola's deputy president for the Pacific region.

BBC: Coca-Cola bottles

Bloomberg reported that one executive - deputy president of Coca-Cola's Pacific Group, Paul Etchells - opened an email he thought was from the company's chief executive.

BBC: The Comment Group: The hackers hunting for clues about you

The email contained a malicious link which was clicked on - allowing for hackers to install keyloggers and other forms of malware on Mr Etchells' machine.

BBC: Coca-Cola bottles