Understanding the meaning of commodity brand is the basis of establishing a brand.

理解品牌的内涵是创建品牌的基础。

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Obtaining the approbation from consumers by establishing a brand, trademark, the image and culture of products.

以建立品牌、商标、品牌形象、品牌文化的方式，取得消费者的认同。

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Newcomers often overlook the complexities of the Chinese market and are unaware of the long and tiring process of establishing a brand name in China.

新进入者经常会忽视中国市场存在的复杂性，忽视在中国建立品牌是一个长期的和令人厌倦的过程。

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Companies had assumed they would benefit from being the first to arrive, establishing a brand and privileged links with distributors.

ECONOMIST: Infatuation��s end

Key in establishing a competitive brand has been making sure fights always run on time.

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Just establishing a national brand is a threshold few enterprises reach.

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