Developers hope improvements will attract new buyers, especially young professionals and families, to a traditionally working-class area.

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George spells out how this works, especially for professionals who are one step up from low-paying, low-skill jobs like cashiers and truck drivers, and one step down from the CEO level, which still involves face-to-face meetings and personal, rather than digital networking.

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"It appeals to young professionals especially, " says Jon A. Fredrikson of Gomberg-Fredrikson, a wine market consultancy.

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