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The error is that with content costs constantly rising, monetization of mobile usage (now over 70% of usage) has to keep rising.
FORBES: Pandora Slides; Street Sees Mobile Monetization Troubles
Such a trial-and-error approach is expensive and costs lives, because several diseases, such as Alzheimer's, are best treated as soon as they are diagnosed.
ECONOMIST: Biotechnology
But Browne's deepwater push carries big risks, ranging from steep upfront costs to devastating human error and corrupt foreign governments.
FORBES: Going deep
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