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Livestrong will need to find a new way to present itself to the world without Armstrong as its face, said Eric Martin, a partner with Boost Partners, a Richmond, Virginia, strategic consulting firm.
CNN: STORY HIGHLIGHTS
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Nick Swisher, Raul Ibanez, Russell Martin and Eric Chavez left to sign elsewhere.
NPR: Alex Rodriguez Calls Return 'A Great Challenge'
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New York hit a team-record 245 homers last year but Nick Swisher, Raul Ibanez, Russell Martin and Eric Chavez left as free agents, and Alex Rodriguez and Curtis Granderson will start the season on the disabled list.
WSJ: Gardner has 3-run triple in Yankees' loss