This article analyzes the applicability and the merits and faults of the brand equity theories available.

本文总结了以往品牌资产理论，并分析了各自的适用性以及优缺点。

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Proprietary theory and entity theory are the most primary equity theories. Equity theories have important influence on concepts of consolidating financial statements.

合并财务报表的编制，受到不同合并观念的影响，而不同的合并观念源自不同的权益理论。

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The basic theories about the balance sheet liability method and the income statement liability method are both from the owner's equity theories, but the emphasis is different.

资产负债表债务法和损益表债务法的理论基础都是业务权益理论，但侧重点不同。

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His theories have also helped with understanding the choice between equity and debt, and corporate finance more generally.

ECONOMIST: The Nobel prize for economics