The EQUIS review recognized the highest level of quality in the following areas: University's Mission, Governance and Strategy;

EQUIS认证承认圣加仑大学以下领域的最高质量：大学的使命；

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But Heineken also has a marketing budget for its namesake brand, as well as its other brands including Amstel and Dos Equis.

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One industry wag jokes that Durheimer reminds him of the Most Interesting Man in the World character in the Dos Equis beer ads.

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Femsa, which makes Sol, Dos Equis and Tecate beer, has "too many standard brands and not enough differences in their product offering, " said Rijk.

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