However, by retaining the entrycost of the client, Funcom have maintained both an initial payoff from each player, which is good, and a significant speedbump to entry by curious players, which is not, in particular when The Secret World has a user number problem.
But it can deliver that smaller packet of data with a shorter turn around time (two hours instead of as much as two weeks) and the entrycost is low enough that scientists who have shied away from DNA sequencing could buy their own PGM.