Liu Cuiping of EntGroup, a research firm, points out that the film-opening schedule is an important protectionist tool.

研究公司艺恩咨询的刘翠萍强调，电影放映安排是一个重要的保护主义工具。

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Ticket sales in the three months to June fell by 10%, marking the first drop in as many as five years, box office tracker EntGroup said.

截止到6月份的三个月中，票房收入下降了10%，标志着5年来的首次下降，票房跟踪者艺恩说。

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As a light-hearted comedy, it contrasts with the historical epics and action flicks that make up most of China's domestic film releases, says Liv Yi, an analyst at Beijing-based entertainment industry consultancy Entgroup.

BBC: Lost in Thailand shakes up China's movie industry