Chapter two gives analysis to contradiction and fusion of financial management and insurance marketing under the major premise of targeting at enterprise value maximization.

第二章，在企业价值最大化作为企业经营最终目标的大前提下，对财务管理与保险营销的矛盾与融合进行了分析。

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At present enterprises should regard enterprise value maximization as the aim of management and implement value-based management.

会计理财观念和手段在当今社会里已显得落后，为了更大地实现企业价值最大化，税收理财就显得尤为重要。

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