Therefore, to understand the consumers' globalizing purchase behaviors or decision- making has played a crucial role in enterprise marketing.

因此，了解全球性消费者之购买行为或决策，已经在各国企业的行销工作上扮演着举足轻重的角色。

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Studying on consumer behaviors of store choice is a very important foundation in establishing and and implementing enterprise marketing strategy and tactics.

消费者商店选择行为研究是零售企业制定和实施营销战略和策略的重要基础。

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