Many vendors used their newly acquired capability as a marketing advantage to push their enterprise management systems, or EMSs (notice the de-emphasis of the word "network").

许多供应商将其新取得的能力作为营销优势来推动其企业管理系统或简称 EMS（注意并未强调“网络”这个字眼）。

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Based on the changes of the current market, some problems and phenomena in enterprise marketing management have been analyzed, and some Suggestions for improvement have been put forward accordingly.

根据当今市场发生的一些变化，针对目前企业营销管理中出现的一些问题和现象进行了分析，并相应提出了改进的意见。

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The function of marketing management has a close relationship with the enterprise environment.

市场营销管理的职能同企业环境保持了很密切的关系。

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Last week, I discussed these issues with Dave Sutton, who is founder of TopRight Strategic Marketing, co-author of Enterprise Marketing Management: The New Science of Marketing, and a thought leader regarding technology and marketing.

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In other words, their activities are generally invisible to or left out of the enterprise process of lead generation and management handled typically by marketing roles.

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Professional background: Journalism, Marketing and PR Management for hospital systems, a global enterprise level EMR firm and global tech firms including Intel and HP.

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