Thesis firstly discusses the concept and types of enterprise merger and acquisition as well as concept, character and constitution of intangible assets integration.
论文首先简要介绍了企业并购的概念、类型以及无形资产的概念、本质特性、构成等；
Traditional commercial Banks are typical "departmental bank". There are a lot of (shortcomings) in its business procedure, organization constitution, and management style and enterprise culture.
传统商业银行是典型的“部门银行”，其在业务流程、组织结构、管理方式以及企业文化上存在诸多缺陷。
Enterprise Public Relations Management is a very important part of the constitution for enterprise administration, as well as a very practical and operative subject of research.
企业公共关系管理既是企业管理中的重要组成部分，又是一项实用性和可操作性极强的研究课题。
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