Ray Crockett, a spokesman for Coca-Cola Co., said: "We're constantly amazed at the creative ways folks find to enjoy their Coke and make it part of celebrations like fairs and festivals.

可口可乐公司的发言人雷·科洛科特说：“人们一直想着各式各样的法子吃可乐，还把这加入到他们的州里活动节庆之中，这让我们感到不断的惊喜和诧异。

youdao

Aspirin, like Coca Cola and Levis, is one of only a handful of brands to have transcended cultures, borders and generations to enjoy almost universal recognition.

可口可乐、李维牛仔裤超越了文化、国界、年龄，为人共知，阿斯匹林也一样，不过这样的品牌很少。

youdao

That is, if you or I were to introduce a new cola brand with a similar taste, it would hardly make similar sales or for that matter enjoy the same loyalty that Pepsi or Coca-Cola enjoy.

FORBES: Pepsi Can Bubble Up To $71 But Needs Next Nooyi Thing

Even so, analysis presented in the Microsoft trial, and to the Italian investigation of Coca-Cola, suggest that both do enjoy a degree of market power.

ECONOMIST: Software, soft drinks