In summary, returns management should no longer be the ugly step-child of the supply chain. Rather, effective returns management can improve a firm's profitability, enhance customer relationships, and be an essential part of an integrated supply chain management strategy.
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Create and participate in various sales events to enhance customer relationships.
设计并参与各项销售活动来增强客户的关系。
Rather, effective returns management can improve a firm's profitability, enhance customer relationships, and be an essential part of an integrated supply chain management strategy.
恰恰相反，有效的退货管理可以提高一家企业的盈利能力，提高客户关系，以及成为整合供应链管理战略的一部分。
Among these relationships, customer is in the core status. Relationship Marketing just wants to meet the customer needs and enhance the customer loyalty through relation activities.
在这些关系中，本文认为顾客处于核心地位，关系营销就是要通过各种关系活动满足顾客需要，进而获得忠诚顾客。
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