Some call it a search engine war.

FORBES: Google And Bing Search Engines Get Smarter, More Social

Mike Capps, the president of Epic Games (the studio behind Gears of War, the Unreal engine, and other hits), recently put things into perspective.

FORBES: First Comes Zynga's I-P-O, Then Zynga's D-E-M-I-S-E

Originally developed by Epic Games, creators of blockbuster gaming franchises such as Gears of War and Infinity Blade, Unreal Engine 3 is considered a category leader with more than 20 technology awards.

ENGADGET: NVIDIA, Epic Games bringing Unreal Engine 3 to Windows 8 and Windows RT (video)