The studio is keen to move people to video-on-demand because it generates better returns than DVD rentals at a time when people are buying fewer DVDs - Hollywood's cash engine for the last decade.

华纳兄弟公司热切希望推动人们转向视频点播，因为这种形式的创收要优于DVD租借，当今人们购买的DVD数量减少了，而DVD是过去十年好莱坞的现金制造机器。

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