You don’t have to be Hemingway, but you do have to develop an authentic, engaging voice.

你不必成为海明威，但要培养一种美感，一种引人入胜的风格。

youdao

With catchy melodies, heartfelt lyrics and his engaging voice and expressions, Anthony leads you to an intimate journey of love to God. You will be challenged and comforted.

随著悦耳的旋律、至诚的歌词、和他动人的歌声及演译，陈志杰带您踏上一个在神爱里的旅程。您定必得到鼓励与安慰。

youdao

Somewhere on there is a timer of the minutes you spent yammering away on the phone -- not texting, not surfing the net, but actually engaging in voice-to-voice communication.

CNN: A call to pick up the phone

In other words, CEOs understand they must be a leading voice with those who follow their company pages, without necessarily amassing and engaging a network of followers on personal pages.

FORBES: Study: CEOs And Social Media Remain An Unlikely Pair