And it's harder to iterate on pricing than other elements of your business. Once you set a price, coming down is usually easier than going up.

在定价上，你难于反复试验，因为一旦你定下价格，要降低容易，要升高就很难了。

youdao

You can sell it to them at a set wholesale price, allowing them to mark it up for retail.

你可以按固定的批发价卖给他们，这样他们可以提高价格零售。

《柯林斯英汉双解大词典》

For example, if you manually set a parameter called 'price' to 'free' while testing an online shopping cart, then the customer gets the ordered product for free.

例如，当你测试一个在线购物车功能时，手动设置“价格”参数为“免费”，消费者就会免费得到这款商品。

youdao

Denning pointed out you could be seen as socially inept of you tried to use the wrong context: if you were out on a date with someone new and gave orders on when they should do something, or set a price that you paid your date at the end of the night.

FORBES: Four Elementary Forms of Sociality Impacting Trust and Relationships

Not only that, seeing how much you get for the price will give you a whole new set of eyes through which to evaluate the amount of hyperbole in the marketing of other watches.

FORBES: Montre Sans Bull****: The Palate Cleansing Pleasure Of The Seiko 5

Plus, exercising a put option (a contract to sell a security at a set price within a given time period) subjects you to the risks of market timing.

FORBES: Two Years Into The Bull Market, Portfolio Lessons Still Apply