In demonstrating these results, the authors advance marketing theory by answering calls made in the literature to link marketing actions to the investors' cash flows, the firm's working capital needs, and the owners' wealth.
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That's because growing businesses have both working capital needs that increase in proportion to sales growth and significant requirements for fixed asset investments.
这是因为成长中的公司不仅需要维持其销售增长的运营成本,还有大量的固定资产投入需求。
We have become better at working with communities, helping them to articulate their needs and developing their social capital.
我们已经提高了与社区合作的能力,能够帮助它们说明它们的需求,开发它们的社会资本。
Another area that needs to be put under the microscope is working capital, or the cash that gets tied up in day-to-day operations.
另一个需要重视的地方是营运资本,或者说是跟日常业务挂钩的资金。
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