So when you come across this word again, the pronunciation will remind you of the association and therefore the meaning of the word.

所以当你再一次遇到这个单词的时候，发音就会帮助你回忆起我们所创建的那个联系，那样整个单词的意思就蹦出来了。

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So it requires the translator pays attention to the pronunciation and the possible meaning association when the foreign brand word was translated into Chinese.

汉字不仅表音而且表义，这要求外来商标词的汉译者不但要关注译音是否和谐上口，而且要充分注意汉译后的商标词可能引发的语义联想。

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In fact, psychological activities are of great importance in the process of extending word meaning. The psychological mechanism of the extension of word meaning is a process of association.

实际上，人们的心理活动在词义引申中具有相当重要的意义。

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