"In the center of all of the controversy is Trooper Wooten's continued employment, " the former police commissioner said.

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Among other things, Wooten's group worked in conjunction with NFL officials in 2003 to form the Rooney Rule, which is named after Pittsburgh Steelers chairman Dan Rooney.

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According to Wooten's study, ridicule helps teach teenagers what brands and styles of clothes and shoes to wear and which ones to avoid, if they want acceptance from their peers.

CNN: Researching the business world