Also being sold in the curated space are men's and women's clothes and accessories by minimalist ready-to-wear designers like Jil Sander, Acne and Maison Martin Margiela, whose products are logo- and fuss-free.

BBC: Silence is golden at Selfridges

Some women's hairdressing salons and shops selling women's clothes have been threatened because they employ men.

BBC: Noura

In 2009 it plans to offer women's clothes from Dana Buchman, a renowned women's apparel brand that is a division of Liz Claiborne.

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