The company's back-to-basics strategy has helped win back formerly disillusioned customers who had strayed after the company began introducing trendy lines without much regard for its 34-year-old core business of blue jeans and other simple clothing staples like khakis and cheap shirts.
Sony has launched a three-part strategy to win back the trust of users whose data was compromised in a hacker intrusion that may have accessed as many as 77 million accounts: Apologize.