This has been called "emotional capital" by the anthropologist William Ury at Harvard Law School.

哈佛法学院的人类学家威廉·尤里将这种现象称为“感情投资”。

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You're standing up for what is right for you, " says William Ury, PhD, cofounder of Harvard University's Program on Negotiation."

你在坚持做正确的事情”哈佛大学谈判项目共同创办人威廉·尤里博士如是说。

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One of the all-time bestselling books on negotiation is Getting to Yes by Roger Fisher and William Ury.

FORBES: Why Negotiators Still Aren't 'Getting To Yes'

"This is the place where agriculture probably began, where all our languages probably began, " said William Ury, co-founder of the Abraham Path.

BBC: Echoes of an ancient land along Turkey's Abraham Path

William Ury, co-founder of Harvard's Program on Negotiation and co-author of "Getting to Yes, " told me that since families are no longer top-down, new rules have to be brokered all the time.

WSJ: Run Your Family Like a Business