一般来讲，它包含人物、事务、原因、结不美观或状况等，以前多强调五个W（when who where why what），此刻则强调素质特征，出格强调抓关头词。
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To help determine the subject areas, consider the questions "when, where, who, what, why, and how" in relation to your business interests.
为了帮助确定主题领域，要考虑与商业利益相关的“何时、何处、谁、什么、为何以及如何”等问题。
The reports need to answer the critical questions: Who, When, Where, What, With whom, by what Means and Why.
这些报告需要回答关键性的问题：何时、何地、何人、做了什么，为什么这样做。
But unlike in other professions, the development of an effective marketing program requires that they be answered in a specific order: why, who, what, where, and when.
但和其他领域不同的是，一项有效的营销计划须得按这种具体的操作规则进行：为何，何人，何事，何地，何时。
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