I'm going to be trying to explain fundamental aspects of ourselves including questions like how do we make decisions, why do we love our children, what happens when we fall in love, and so on.
When people truly understand the reason why things cost what they do and how a seemingly minor thing, such as gas prices, can affect every facet of their lives, they can begin making decisions that will contribute to the overall financial health of the nation.
My book takes a close look at why founders fall in love with their ideas, what happens when they do, and most importantly, how they can make the most of their enthusiasm while not being limited or endangered by it.