You must tear down and re-create your company--or at least your e-commerce division--to ride whatthe Internet surf has brought in: oceans of risk capital, highly mobile talent pools, tiny markets that could scale and explode, marginless growth, big hairy bets on the future.
If you surf, or want to learn or just watch and fantasize about what is arguably the coolest sport known to man, check out Jake Howard's "Top surf spots in Oahu".